Our Service

　Any start-up company wants its technology or product to become widely known, and commercialized, as soon as possible – but they don't always know how to do this.

　M-cube has more than 10 years’ experience in providing PR support to start-up companies in the electronics, IT, robotics, and advanced technology fields.

　As a consultancy, we will outline the basics of PR, such as the difference between public relations and advertising.
　We will also develop a PR strategy and a plan for rapid media exposure.
　We can prepare press releases and other materials for the media, as well as contacting media representatives, on an outsourced or consulting basis.

　Companies that were start-ups only a few years ago have now become listed, with products and services that are widely known as a result of PR.

　What is the difference between publicity (advertising) and public relations?
　Start-up companies usually have only a very small budget they can devote to advertising. However, media articles are written by the media themselves, on subjects they consider valuable to their readers. The important thing is understanding how this "value" can be conveyed.

　The key to success in public relations is a detailed strategy and plan, and a dynamic approach, to conveying this value. We will support you by establishing a series of workflows, from strategy and planning to creating PR stories and liaising with the relevant media.

　There are many examples of start-ups that have built up their corporate and product brands by steadily building up long-term strategies. To achieve this, key factors are the amount of exposure, the consistency of the message, and the continuity of exposure.

　We provide PR support not only in Japan but also via overseas media, and in providing support for presence at overseas exhibitions such as CES in the US. For overseas exhibitions we have worked with a PR agency in the U.S.; one of our startup clients was featured on the No. 1 Tech Web in the U.S.

　We provide various types of IR support to meet the needs of companies. In particular, we excel in creating equity stories and arranging and supporting online meetings with overseas investors that match the company's needs.

　To understand and invest in a company, investors need more than a corporate profile and the financial results. A company needs to create an equity story, explain itself to investors on the basis of that story, and take part in a dialogue (“engagement”).

　An equity story is a description of a company's special characteristics using terms and expressions that investors can understand. The story may cover the company’s unique strengths; its business model; its profit structure; the market in which it operates and its position in that market; any barriers to entry into that market; the company’s strategy, growth potential, etc.

　Our long experience that encompasses talking to and analyzing thousands of companies, and talking to thousands of domestic and foreign investors, means that we can create easily understandable, persuasive equity stories for communicating a company's strengths and growth potential.

　Based on an equity story, we can prepare various kinds of presentation material – corporate, financial results, medium-term plans etc. – in both Japanese and English.

　We can arrange online meetings with overseas investors who match your company's needs, using our network of professionals in North America, Europe, the Middle East, Asia, and Japan who have built trusting relationships with institutional investors over many years.

　We can also provide interpretation, translation of materials, anticipated potential questions, rehearsal of the meeting, feedback, etc. as required.

　Interpreting and translation for I.R., based on many years of experience. Our interpreters for IR meetings (online and face-to-face) provide not only standard interpretation, but also support for discussions with investors.

　In I.R., there are certain terms and phrases that are essential for clear understanding. We interpret and translate these appropriately. We can also offer English lessons to help staff who need to speak directly with investors.